A pocket listing is a home for sale that isn’t actively advertised on the Multiple Listing Service (MLS). The MLS is the primary way real estate agents find properties for their buyers. Instead, sellers choose to sell their home discreetly through their agent’s network of buyers, investors, and other agents.
Why consider a pocket listing?
Privacy: Perfect if you’re concerned about public exposure during the selling process.
Test the Market: A pocket listing can test what buyers might be willing to pay for your home without a full public launch.
Focused Buyer Pool: This approach might attract a specific type of buyer with particular interests or needs.
Important Considerations:
Reach: Pocket listings limit exposure, potentially impacting how many buyers see your home.
Fairness: Some real estate organizations have rules about pocket listings to ensure a level playing field for buyers.
Hiring the right agent with strong connections with buyers and agents specializing in this niche market is important when using this approach.
